Information We Collect

When you reach out to us for corporate flower arrangements or gift services, we collect information you choose to share. This may include your name, business name, email address, phone number, delivery addresses, and any specific requirements for your floral needs. We also collect payment details when you place orders, though these are processed securely through our payment partners.

For our corporate clients, we may gather additional business information such as company registration details, preferred delivery schedules, and budget requirements. This helps us tailor our service to your business needs.

Our website automatically collects certain technical information when you visit. This includes your IP address, browser type, device information, and how you navigate through our site. We use this data to improve site performance and understand how clients discover our services.

How We Use Your Information

We primarily use your personal information to fulfill flower orders and deliver excellent customer service. This includes processing orders, coordinating deliveries, sending order confirmations, and following up to ensure satisfaction.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery schedules
• Providing customer support and responding to inquiries
• Improving our services based on your feedback and preferences
• Sending relevant updates about our services (with your consent)
• Maintaining records for business and legal compliance purposes

We also utilize aggregated, non-personal information to understand market trends and optimize our operations. For example, we might analyze which types of arrangements are most popular during different seasons to better prepare inventory.

With your explicit consent, we may share information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out of these communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal obligations.

We collaborate with trusted service providers who assist us in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually bound to protect your information and use it only for the specific services they provide.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations that apply to our operations in Covent Garden and across United Kingdom.

Data Security and Protection

We take data security seriously and implement multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for data storage, and regular security updates to guard against threats.

Physical security measures protect our office systems, and access to personal information is limited to employees who need it for their work. Our team receives regular training on privacy practices and data handling procedures.

Payment information is processed through secure, encrypted systems that comply with industry standards. We do not store full card numbers on our systems—this data is handled by certified payment processors who specialize in secure transactions.

While we employ strong security measures, no system is completely immune to risks. We continuously monitor and update our security practices to address evolving threats and maintain high protection standards.

Your Rights and Choices

You have several rights regarding your personal information. You can request to see what information we hold about you, ask us to correct inaccurate information, or request deletion of your data where legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We retain your information only as long as needed for business purposes and legal requirements. Order records are kept for accounting and warranty purposes, while marketing preferences remain until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some information may be retained longer if required by United Kingdom business laws or for legitimate business interests like fraud prevention.

Cookies and Website Technology

Our website uses cookies to enhance your browsing experience and help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain website features.

Essential cookies are necessary for our website to function properly—enabling basic features like page navigation and access to secure areas. These cookies do not collect personally identifiable information and are automatically enabled when you use our site.

We employ analytics cookies to learn how visitors interact with our site. This helps us identify popular content, optimize page performance, and improve user experience. This data is collected in aggregate form and does not identify individual users.

You can adjust cookie preferences through your browser settings. Note that disabling certain cookies may affect some features and your overall browsing experience.

Business Transfers and Changes

If Ventralo Matrix undergoes significant business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would notify you of any such changes and ensure your data remains protected under privacy standards consistent with this policy.

In the unlikely event that we cease operations, we would ensure that your personal information is either securely transferred to a successor entity (with appropriate privacy protections) or securely deleted according to data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When we make significant changes, we'll inform you by email or by posting a notice on our website before the changes take effect.

Minor updates for clarity or administrative changes may be made without prior notice. We encourage you to review this policy from time to time to stay informed about how we protect your privacy.

Children's Privacy

Our services are designed for businesses and adult consumers. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected information from someone under 18, we will promptly delete that information from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the information provided below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and we store and process data within United Kingdom jurisdiction. However, some of our service providers may process data internationally. When this occurs, we ensure appropriate safeguards are in place to protect your information according to applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.